In-house marketing can feel perfectly doable when your organisation is a certain size. But if your organisation is expanding, or you’re aiming to expand, you’re typically going to need to commit more and more resources to your marketing. And for some businesses, that’s just not feasible.
Outsourcing your marketing to a creative company might be the best move. But how are you supposed to know when you should make that move? In today’s blog, we’ll look at five signs you should be outsourcing your marketing, including a lack of resources, a lack of in-house marketing experience, a struggle to keep up with marketing trends and more.
1: You don’t have a long-term plan for your marketing
It’s all well and good getting some likes on a social media post or a high open-rate on an email, but if you want long-term success for your marketing, it pays to be strategic, rather than sporadic. Quick wins can only get you so far, so at some point, you’ll need to put together a strategy that aligns with your overall business objectives, hones in on your target audience, and sets goals that are both measurable and, ideally, achievable.
That’s all easier said than done, though. A creative marketing agency will have the experience, and expertise to help you put together an actionable plan.
2: Lack of resources to do your marketing in-house
To make the most of your marketing, you need to have the right resources, namely personnel, money, and time. If your team is already stretched thin, it can be easy for your marketing to fall by the wayside, especially if your staff are already having to juggle multiple roles. Plus, even if your staff do have time to focus on marketing, that doesn’t mean they’ll be able to do it effectively. If hiring new personnel specifically to fulfil your marketing goals isn’t particularly feasible, bringing in an external agency could be the far safer, and more affordable, option.
3: You can’t keep up with social media trends
Keeping up with marketing trends can be a significant commitment, especially when it comes to social media which is a constantly evolving landscape (right down to the platforms you should even have an account on). If you don’t have your finger on the pulse, you could be heading for a social media snafu, and we’ve all seen how backlash against organisations can snowball, regardless of the original intent.
An agency will be fully tuned in to marketing and social media trends, helping to ensure your output is relevant for your target audience.
4: You don’t know if your marketing is getting results
While quick wins like engagement on a social media post can give you a boost, it can be hard to know, in the long term, whether those quick wins are actually having much of an impact on your organisation. An agency will help you track key metrics, and identify the aspects of your marketing that are working, and the aspects that aren’t. This could mean hearing some hard truths, but ultimately, a fresh pair of eyes will be beneficial for the long term growth of your organisation.
5: You’re looking to grow your organisation
One of the biggest signs it’s time to invest in a marketing agency is when your organisation is poised for significant growth. An agency will have the capacity to quickly scale up your marketing output and help you expand into new markets, launch new services, or reach a broader audience. Outsourcing this aspect of your organisation will free up your time to focus on core business growth.
Conclusion: 5 signs you need to outsource your marketing
Recognising the signs that it’s time to outsource your marketing can be a pivotal moment for any organisation. By bringing in an experienced agency like Designtastic, you’ll be freeing up your team, gaining access to specialised marketing skillsets, and ultimately driving measurable results for your organisation.
